On Purpose

Good Basket is a purpose-built business consultancy, led by Cindy Kosydor, a highly-experienced and respected business strategist, partnership broker, program builder, implementer, influencer and advocate.

Clients rely on Good Basket to fill gaps in their business and market coverage plans, benefiting from Cindy’s influential reach among women and distinct familiarity with important, under-performing Midwest markets.

Good Basket, based in America’s Heartland, collaborates with people who want to succeed as retailers, brands, entrepreneurs, employers, owner/operators and individuals.

Good Basket

The Fruits of My Labor

Secret shopping. I’ve shopped, secretly, over a few formative decades, and as a CPG Shopper Marketing specialist. Now, there’s nothing secret about my shop. When I’m on-premise, I’m loud and proud. Of you.

As a cannabis industry insider, I’ve become seemingly connected to most in the Midwest cannabis community, from the many in the fishbowl and far afield, to the few, who’ve found their way into an exit bag.

Since 2016, I’ve done some complex thinking, lean planning, heavy lifting and potent pairing in the cannabis industry. Today, I’m blessed to have ample energy and disruptive ideas. To stand as a respected advocate for this audacious industry, a perennial do-er for women and a conscientious custodian of her right to equal opportunity.

I’ve also made my dauntless blend of corporate sensibility and entrepreneurial spirit make sense for your success. Now, after all I’ve been given, I give it back as, Good Basket, a purpose-built business consultancy. Good Basket is woven from the sturdiest material my professional and personal experiences have yielded me, and offers up the fruit of that labor.

You know I like to share. Cheers to building a good basket with you and yours, on purpose.

Cindy Kosydor

Pick Low-Hanging Fruit

little effort, big return

Weave Wholeness

integrate several techniques, to yield a sturdy plan

Our Specialties

Good Basket supports your sales and marketing goals, able to impact purchasing behavior, buying patterns, as well as shopper basket size & composition through industry, employee and consumer initiatives.

  • Let Good Basket help get better ROI on that POS promo, through P2P. Because, Good Baskets are filled, on purpose.

    We’ll put you on the right path — your consumer’s Path to Purchase (P2P) — so that you can demonstrate your Good reason for her to participate in your special offer.

    Consumption venues and indoor/outdoor retreats, part of customized P2P marketing plans.

  • Once in-store, that path to making a purchase decision dead ends soon. Is that shopper armed with a good reasons to add you to her basket?

    Is the frontline staff educated and incentivized enough to recommend those Good Baskets? The sturdiest retail transactions are made from solid B2B and B2c strategies and see-it-through implementation.

  • A well-trained and much appreciated retail frontline and sales & marketing team are critical materials for a Good Basket capable of yielding customer conversion and acquisition, and bottom line-boosting upselling and cross-selling.

    Also, any high-value account benefits from experiencing your value and difference, in real time.

    Cannabis planners — implementation plans are undercut by government restrictions. It’s hard to strategize, sample, message, demo, role play, team work and celebrate, without your plant in play.

    Spirited by success in other regulated industries — liquor and consumer pharmacy — Cindy makes sure the Good Basket’s plans prioritize the people and include 4/20-friendly locations and experiences to upskill your team and upsell high-value accounts.

  • The fact is — you are making news. The national media strategist in Cindy knows that, and knows how to earn you the respective exposure and share of voice because of it. Within media and in front of desired business & CPG mainstream audiences, the cannabis industry and geographically, where you currently dominate, and want to.

    A mix of marcomm are block & tackle tactics to consider.

  • Strategic partnerships should benefit everyone, and are critical to the cannabis eco-system. For clients, Good Basket relies on Cindy’s strengths to identify partners with complementary strengths and shared vision, market and customer goals, and her ability to hand-craft and implement a resulting symbiotic solution for all parties.

    She’s got a good egg or two to serve up as your strategic partner in 2025.

Bread Crumbs

We’ll help you find your way.

One of Good Basket’s point of difference is our undeniable and authentic sensibilities about the Midwest: its people and its places. Our cultures and communities. The region’s annual events and ongoing traditions.

Navigating cannabis work-withs and workarounds, we know those too — like we know the Midwest’s rural routes and roundabouts.

You know we like to drop bread crumbs. Here, we drop a timely few.

Q1. What’s in the oven?

Here’s a Taste

  • March 10, 2025: Key Missouri accounts, influencers and friends gather for MoCann’s quarterly meet-up. Host after-parties, after the core group’s day on The Hill.

    Corral some time offering after-hours hospitality in a social consumption setting. Minimal effort for maximum impact with key accounts, prospects and affinity groups.

    Hosted at 4/20-friendly venues in Jefferson City, Missouri.

  • March - April 19, 2025: Add grass to your technique for orienting teams, key accounts and promotional partners to your 4/20 POS sales & marketing plan.

    Prepare, orient, incentivize, demo and sample promotional plans at a 4/20-friendly corporate retreat.

  • April 21 & April 22, 2025: Join a bundle of brands as hosts of a hard-earned appreciation party for our essential sales and marketing teams, post-4/20. We’ll be celebrating the under-celebrated cannabis workers of Southern Illinois and Southeast Missouri.

    Get behind doing something special for the people who just filled good baskets all week long.

    Retailers, canna brands and essential auxiliary friends will co-host this Touch Grass Two-Day Field Day — a free, bonfire breakfast event, at a private forest retreat with acres of open fields and tree canopies to explore.

    Breakfast will be served over two days, to accommodate this busy set. Your guests will leave the free, consumption-friendly field day, fired up for their next chance to upsell at point-of-sale.

Let’s break bread and talk purpose:

cindy@good-basket.com